Mars brings Marathon name back in UK as nostalgia rises for retro sweets
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In the US, the Marathon branding was used for a 12” long caramel braid covered in chocolate. The marketing was that it was so big, it would take a long time and a lot of effort to finish (like running a marathon). If I recall correctly, the packaging even had a ruler printed on the back of the wrapper.
Edited 139d ago
Yeah but it won’t taste the way it used to
