The band was spotted performing in a pub by Simon Dine in 1987 and quickly signed to Go! Discs. Using their signing advance, the band purchased a recording studio in Kilmarnock, naming it Shabby Road. Work began on their debut album, which was eventually released in 1990. Cake featured the band's largest worldwide hit single, "Obscurity Knocks" as well as a couple other alternative music hits ("Only Tongue Can Tell" and "Circling the Circumference"). The band were often compared to The Smiths and the success of Cake in the United States, where it spent three months in the Billboard 200, led to extensive touring in both the UK and North America in support of the album.