A Guide to Mao’s China explores how personnel within China’s state tourism bureaucracy during the Mao era struggled to balance inbound foreign tourism as a form of political, historical, and cultural representation with demands for developing a revenue-generating service industry in a socialist economy. The People’s Republic crafted its national narrative through tightly managed tours, and foreign visitors were led through model communes and factories by officials, guides, and service workers still negotiating what tourism meant within a socialist state.Drawing on government archives, service worker manuals, firsthand tourist reports, and rare ephemera, Gavin Healy offers a human face to people-to-people diplomacy and shows how tourism workers shaped foreign impressions of Chinese socialism, while grappling with its meaning themselves. A Guide to Mao’s China offers a fresh view of Mao-era China as more globally engaged and performative than often remembered.