Aimed at students studying for a first degree, this book is a fascinating introduction to visual communication, including graphic design, advertising, editorial, new media, film and television - in fact, any discipline that seeks to convey a message through text and images. A practical guide that also touches on visual theory, this book describes the business of visual communication and explains how to build a strong communication strategy and use words and pictures effectively to connect to the intended audience. The book is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes at the end of every chapter make it ideal for revision and reference.