读过《Shoe Dog》 🌕🌕🌕🌕🌕
好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候，Phil每天给儿子讲完bed time story，他会坐回到客厅的recliner上，给曾经并不亲近的老爸打电话讨论案件，time for his own bed time story. 最后一章写身边人的离去和bucket list，我又俗套地一边听着一边哭了。好真诚的一个人。
Book
Shoe Dog Douban Goodreads Skybridge
Shoe Dog: A Memoir by the Creator of Nike
author:
Phil Knight
publishing house:
Scribner
2016
- 4
other title:
Shoe Dog: A Memoir by the Creator of Nike
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.