2009 release, the first English language solo album from the visionary artist, compassionate human being and Israeli superstar. Aviv might be best known in the States for his work with Blackfield, but he comfortably outsells Madonna, Coldplay and U2 in his home country and has over 2.5 million record sales worldwide. The album was recorded utilizing the talents of a legendary producer triumvirate that includes Trevor Horn, Ken Nelson and Dave Sitek. For this new album, Geffen has introduced the F-Gen project which involves inviting the next generation of creative talent to be involved in his music video, artwork and styling. Unlike many similar competitions, F-Gen winners will receive a substantial budget to create their vision and a substantial financial contribution to the nourishment of their talents. Mars Entertainment.