Eric Church's sophomore album, Carolina, is the follow-up release to his critically acclaimed 2006 release Sinners Like Me. Comparing the two albums, Church describes Carolina as a much more diverse project, more musical and a little brighter in content. The lead single "Love Your Love The Most" presents Eric's brighter side to country fans with memorable lyrics and a smooth melody. "Carolina is an album. So was Sinners. Most artists make singles and hope they end up with a record. I prefer to make a record and hope I have singles. I love country music, and I am very reverent of the time that I have to make records. That's what we owe the industry, the format, and the fans. We owe them a great record." Fans will have the opportunity to see Eric on tour this spring on the "Young & Wild Tour," reaching 37 cities across the country. "I try to go out there on the road and be an ambassador for it, because I love country music so much, and I want to treat it right."