SWISH

SWISH serves as Joywave’s official response to Kanye West’s The Life of Pablo cover, which closely resembles the aesthetic in Joywave’s promotional art dating back to April 2015.
The “album” itself is comprised of many Kanye-esque elements:
The title is one of the many titles Ye had considered prior to settling on The Life of Pablo.
The concept is revolutionary, similar to everything Kanye does. Tracks 2-9 are all “Destruction;” each coming with a different intro and title. Combined together, these titles form “Why Be Credible When You Can Be Incredible?” — the title of a series Joywave lead vocalist Daniel Armbruster wrote for The Huffington Post.
The cover is extremely minimalistic and reflects previous artwork designed by DONDA
All in all, the humorous release was most likely just a publicity stunt to promote their new single, “Life in a Bubble I Blew.”