Car

Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to $3 billion. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys, to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1.