Machine, Platform, Crowd

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Machine, Platform, Crowd

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ISBN: 9780393356069
autor: Andrew Mcafee / Erik Brynjolfsson
editora: W. W. Norton & Company
data de publicação: 2018 -10
装订: Paperback
preço: GBP 12.99
número de páginas: 416

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Harnessing Our Digital Future

Andrew Mcafee / Erik Brynjolfsson   

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From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine, Platform, Crowd outlines the opportunities and challenges inherent in the science fiction-worthy technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

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