The Innovator's Dilemma

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The Innovator's Dilemma

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ISBN: 9780062060242
autor: Clayton M. Christensen
editora: Harper Business
data de publicação: 2011 -10
preço: GBP 17.99
número de páginas: 286

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The Revolutionary Book That Will Change the Way You Do Business

Clayton M. Christensen   

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Taking the radical position that great companies can fail precisely because they excel at the commonly accepted practices of good management, this work demonstrates why outstanding companies like Xerox, IBM, Sears and DEC had their competitive antennae up, listened to customers, and invested aggressively in new technologies, and still lost their positions of market dominance. And it shows companies today how they can avoid a similar fate.
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