Secret Recipe for Success
Warren Liu
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This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world s fastest growing economy.
