Strategic Brand Management

For students, managers and senior executives studying Brand Management.
Keller, Strategic Brand Management , 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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战略品牌管理(第3版)