Gaining and Sustaining Competitive Advantage

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Gaining and Sustaining Competitive Advantage

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ISBN: 9780136120926
autor: Jay Barney
editorial: Prentice Hall
fecha de publicación: 2010 -11
precio: USD 230.00
número de páginas: 512

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Jay Barney   

sinopsis

Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.

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