Managing Biotechnology
Douban
ISBN: 9781119216179
forfatter:
Francoise Simon
/
Glen Giovannetti
udgivelsesdato: 2017
-10
indbinding: 平装
antal sider: 312
From Science to Market in the Digital Age
Francoise Simon / Glen Giovannetti
overblik
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models