Managing Biotechnology
Douban
ISBN: 9781119216179
author:
Francoise Simon
/
Glen Giovannetti
publication date: 2017
-10
binding: 平装
number of pages: 312
From Science to Market in the Digital Age
Francoise Simon / Glen Giovannetti
overview
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models