Managing Biotechnology
Douban
ISBN: 9781119216179
Autore:
Francoise Simon
/
Glen Giovannetti
data di pubblicazione: 2017
-10
Formato: 平装
Numero di pagine: 312
From Science to Market in the Digital Age
Francoise Simon / Glen Giovannetti
Sinossi
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models