Managing Biotechnology
豆瓣
ISBN: 9781119216179
作者:
Francoise Simon
/
Glen Giovannetti
發行時間: 2017
-10
裝訂: 平装
頁數: 312
From Science to Market in the Digital Age
Francoise Simon / Glen Giovannetti
簡介
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models