For God, Country, and Coca-Cola

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For God, Country, and Coca-Cola

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ISBN: 9780465029174
Autore: Mark Pendergrast
Casa editrice: Basic Books
data di pubblicazione: 2013 -5
Prezzo: GBP 18.99
Numero di pagine: 560

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The Definitive History of the Great American Soft Drink and the Company That Makes It

Mark Pendergrast   

Sinossi

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

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