ISBN: 9781578518524
écrit par:
Clayton M. Christensen
/
Michael E. Raynor
édition:
Harvard Business School Press
date de publication: 2003
-9
prix: CNY 278.00
nombre de pages: 304
Creating and Sustaining Successful Growth
Clayton M. Christensen / Michael E. Raynor
résumé
Clayton M. Christensen and Michael E. Raynor reveals that innovation is not as unpredictable as most managers have come to believe. A f ollow-up to the worldwide bestseller, "The Innovator's Dilemma, this groundbreaking book shows managers how to tailor their strategies to the changing circumstances of a dynamic world.