Discovery-Driven Growth
Douban
ISBN: 9781591396857
écrit par:
Rita Gunther McGrath
/
Ian C. Macmillan
édition:
Harvard Business School Press
date de publication: 2009
-3
prix: USD 27.95
nombre de pages: 200
A Breakthrough Process to Reduce Risk and Seize Opportunity
Rita Gunther McGrath / Ian C. Macmillan
résumé
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You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?