Mass Media Research
Douban
ISBN: 9781439082744
écrit par:
Roger D. Wimmer
/
Joseph R. Dominick
édition:
Wadsworth Publishing
date de publication: 2010
-1
prix: USD 133.95
nombre de pages: 464
An Introduction
Roger D. Wimmer / Joseph R. Dominick
résumé
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.