Mass Media Research
Douban
ISBN: 9781439082744
Autore:
Roger D. Wimmer
/
Joseph R. Dominick
Casa editrice:
Wadsworth Publishing
data di pubblicazione: 2010
-1
Prezzo: USD 133.95
Numero di pagine: 464
An Introduction
Roger D. Wimmer / Joseph R. Dominick
Sinossi
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.