Essentials of Business Communication, Asian Edition (For Sale in Asia Only!)

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Essentials of Business Communication, Asian Edition (For Sale in Asia Only!)

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ISBN: 9789814227902
author: Mary Ellen Guffey / Bertha Du-Babcock
publishing house: Cengage Learning Asia
publication date: 2007 -7
price: CNY 814.00
number of pages: 578

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Mary Ellen Guffey / Bertha Du-Babcock   

Overview

This Asian adaptation of Guffey's leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, reports, and resumes. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Specially written for this Asian edition are new activities and materials developed with the Asian student in mind.

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