Essentials of Business Communication, Asian Edition (For Sale in Asia Only!)

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Essentials of Business Communication, Asian Edition (For Sale in Asia Only!)

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ISBN: 9789814227902
Autore: Mary Ellen Guffey / Bertha Du-Babcock
Casa editrice: Cengage Learning Asia
data di pubblicazione: 2007 -7
Prezzo: CNY 814.00
Numero di pagine: 578

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Mary Ellen Guffey / Bertha Du-Babcock   

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This Asian adaptation of Guffey's leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, reports, and resumes. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Specially written for this Asian edition are new activities and materials developed with the Asian student in mind.

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