The Keystone Advantage

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The Keystone Advantage

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ISBN: 9781591393078
autor: Marco Iansiti / Roy Levien
editorial: Harvard Business Review Press
fecha de publicación: 2004 -8
precio: USD 35.00
número de páginas: 304

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What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

Marco Iansiti / Roy Levien   

sinopsis

In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way-one company's success depends on the success of its partners. Based on more than ten years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage.
点击链接进入中文版:
共赢:商业生态系统对企业战略、创新和可持续性的影响

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