The New Spirit of Capitalism

A century after the publication of Max Weber’s The Protestant Ethic and the “Spirit” of Capitalism a major new work examines network-based organization, employee autonomy and post-Fordist horizontal work structures.
Why is the critique of capitalism so ineffective today? In this major work, the sociologists Eve Chiapello and Luc Boltanski suggest that we should be addressing the crisis of anticapitalist critique by exploring its very roots.
This highly acclaimed work examines the structure of capitalism and how it has been reorganized sicne the 1960s. Via an unprecedented examination of management texts the authors find that employers are using the language of 1968 counterculture to drive through new work practices and more successful and subtle forms of exploitation.
They argue that from the middle of the 1970s onwards, capitalism abandoned the hierarchical Fordist work structure and developed a network-based form of organization that was founded on employee initiative and authnomy in the work-place - a “freedom” that came at the cost of material and psychological security. in a work that is already a paradigm-shifting classic, Boltanski and Chiapello show how the new spirit triumphed thanks to a remarkable recuperation of the Left’s critique of the alienation of everyday life.
This book, remarkable for its scope and ambition, seeks to lay the basis for a revival of these two complementary critiques.