Deluxe

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Deluxe

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ISBN: 9781594201295
author: Dana Thomas
publishing house: Penguin Press HC, The
publication date: 2007 -8
binding: Hardcover
price: USD 27.95
number of pages: 384

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How Luxury Lost Its Luster

Dana Thomas   

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

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