Marketing Management

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Marketing Management

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ISBN: 9780132102926
autor: Philip Kotler / Kevin Lane Keller
editora: Prentice Hall
data de publicação: 2011 -2
装订: Hardcover
preço: USD 277.60
número de páginas: 816

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Philip Kotler / Kevin Lane Keller   

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

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