Visual Methodologies
Douban
An Introduction to the Interpretation of Visual Materials
Gillian Rose
résumé
Visual Methodologies is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them.
The text begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Following chapters then go on to investigate in detail - through an integrated theoretical and applied discussion - different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include:
· Compositional interpretation
· Content analysis
· Semiology
· Psychoanalysis
· Discourse analysis
· Audience analysis
An integrated primer on studying visual culture - illustrated throughout, with key terms cross-referenced and defined - Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.
contents
list of figures vii
acknowledgements ix
introducing this book 1
1 researching visual materials: towards a critical visual
methodology 5
2 `the good eye': looking at pictures using compositional
interpretation 33
3 content analysis: counting what you (think you) see 54
4 semiology: laying bare the prejudices beneath the smooth
surface of the beautiful 69
5 psychoanalysis: visual culture, visual pleasure, visual disruption 100
6 discourse analysis I: text, intertextuality, context 135
7 discourse analysis II: institutions and ways of seeing 164
8 other methods, mixing methods 187
useful reading on various visual media 205
references 207
list of key terms 216
index 219
