Communication for Development and Social Change

This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the many- to-many form of communication to facilitate the understanding of people's perceptions, priorities and knowledge with its use of a number of tools, techniques, media and methods. It aims to give voice to the problems of those most affected by the developmental issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying the direction of development.