Influence: The Psychology of Persuasion
Influence: How and Why People Agree to Things
Robert B. Cialdini
sinopsis
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
otras ediciones (15)
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Influence, New and Expanded: The Psychology of Persuasion Harper Business 2021 -
Influence: The Psychology of Persuasion Harper Business 2021 -
影响力 2021 -
影响力（原书第5版） 湛庐文化/北京联合出版社 2019 -
影响力（经典版） 北京联合出版公司 2016 -
影响力 2015 -
影響力 久石文化 2012 -
影响力 中国人民大学出版社 2011 -
Le armi della persuasione Giunti 2010 -
影响力 万卷出版公司 2010 -
Influence Allyn and Bacon 2008 -
Influence Harper Business 2006 -
影响力 中国人民大学出版社 2006 -
影响力 中国社会科学出版社 2001 -
Influence Allyn & Bacon 2000