Consumer Behavior
Douban
ISBN: 9780132671842
forfatter:
Solomon, Michael R.
udgivelsesdato: 2012
-1
pris: USD 166.99
antal sider: 640
Buying, Having and Being
Solomon, Michael R.
overblik
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
