Consumer Behavior
Douban
ISBN: 9780132671842
Autor/in:
Solomon, Michael R.
Veröffentlichungsdatum: 2012
-1
Preis: USD 166.99
Anzahl der Seiten: 640
Buying, Having and Being
Solomon, Michael R.
Übersicht
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
