Consumer Behavior
Douban
ISBN: 9780132671842
autor:
Solomon, Michael R.
fecha de publicación: 2012
-1
precio: USD 166.99
número de páginas: 640
Buying, Having and Being
Solomon, Michael R.
sinopsis
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
