Consumer Behavior
Douban
ISBN: 9780132671842
écrit par:
Solomon, Michael R.
date de publication: 2012
-1
prix: USD 166.99
nombre de pages: 640
Buying, Having and Being
Solomon, Michael R.
résumé
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
