Consumer Behavior
Douban
ISBN: 9780132671842
Autore:
Solomon, Michael R.
data di pubblicazione: 2012
-1
Prezzo: USD 166.99
Numero di pagine: 640
Buying, Having and Being
Solomon, Michael R.
Sinossi
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
