Consumer Behavior
Douban
ISBN: 9780132671842
autor:
Solomon, Michael R.
data de publicação: 2012
-1
preço: USD 166.99
número de páginas: 640
Buying, Having and Being
Solomon, Michael R.
visão geral
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
