Consumer Behavior
豆瓣
ISBN: 9780132671842
作者:
Solomon, Michael R.
發行時間: 2012
-1
價格: USD 166.99
頁數: 640
Buying, Having and Being
Solomon, Michael R.
簡介
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
