Business Marketing Management
Douban
ISBN: 9780324581676
Autore:
Michael D. Hutt
/
Thomas W. Speh
Casa editrice:
Cengage Learning
data di pubblicazione: 2009
-2
Prezzo: USD 382.95
Numero di pagine: 672
B2B
Michael D. Hutt / Thomas W. Speh
Sinossi
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.