Business Marketing Management
豆瓣
ISBN: 9780324581676
作者:
Michael D. Hutt
/
Thomas W. Speh
出版社:
Cengage Learning
發行時間: 2009
-2
價格: USD 382.95
頁數: 672
B2B
Michael D. Hutt / Thomas W. Speh
簡介
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.