Basics Design 08

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Basics Design 08

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ISBN: 9782940411177
autor: Gavin Ambrose / Paul Harris
casa editorial: Fairchild Books AVA
data de publicação: 2009
preço: USD 34.50
número de páginas: 200

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Design Thinking

Gavin Ambrose / Paul Harris   

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Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-solving activity.

conteúdo

Introduction. How to get the most out of this book.
Stages of thinking: The design process;
Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype;
Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn;
Example project. Research: Identifying drivers;
Information gathering; Target groups;
Samples and feedback. Idea generation: Basic design directions;
Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching;
Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour.
Prototyping: Developing designs; 'Types' of prototype;
Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity.
Glossary. Conclusion. Acknowledgements.
Contacts. Working with ethics.

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