Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
author:
Michael Schudson
publishing house:
Basic Books
publication date: 1986
price: USD 27.00
number of pages: 288
Its Dubious Impact on American Society
Michael Schudson
Overview
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.