Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
forfatter:
Michael Schudson
forlag:
Basic Books
udgivelsesdato: 1986
pris: USD 27.00
antal sider: 288
Its Dubious Impact on American Society
Michael Schudson
overblik
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.