Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
Autor/in:
Michael Schudson
Verlag:
Basic Books
Veröffentlichungsdatum: 1986
Preis: USD 27.00
Anzahl der Seiten: 288
Its Dubious Impact on American Society
Michael Schudson
Übersicht
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.