Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
autor:
Michael Schudson
editorial:
Basic Books
fecha de publicación: 1986
precio: USD 27.00
número de páginas: 288
Its Dubious Impact on American Society
Michael Schudson
sinopsis
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.