Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
écrit par:
Michael Schudson
édition:
Basic Books
date de publication: 1986
prix: USD 27.00
nombre de pages: 288
Its Dubious Impact on American Society
Michael Schudson
résumé
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.