Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
Autore:
Michael Schudson
Casa editrice:
Basic Books
data di pubblicazione: 1986
Prezzo: USD 27.00
Numero di pagine: 288
Its Dubious Impact on American Society
Michael Schudson
Sinossi
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.