Advertising, the Uneasy Persuasion
Douban
ISBN: 9780465000807
autor:
Michael Schudson
casa editorial:
Basic Books
data de publicação: 1986
preço: USD 27.00
número de páginas: 288
Its Dubious Impact on American Society
Michael Schudson
visão geral
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.