Advertising, the Uneasy Persuasion
豆瓣
ISBN: 9780465000807
作者:
Michael Schudson
出版社:
Basic Books
發行時間: 1986
價格: USD 27.00
頁數: 288
Its Dubious Impact on American Society
Michael Schudson
簡介
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.